The sector we build our own product in
Social platform APIs, automation, and attribution — the domain our own product runs in, which is why our estimates here are not guesses.
What this domain does to the build
The stack is broadly the same everywhere. These are the parts that are not, and they are usually where an estimate goes wrong.
- Platform APIs change without much notice, and rate limits are the real design constraint
- Only official authorisation flows are viable; anything else risks the client's account, not just the feature
- Attribution is messy — the click, the conversion and the identity rarely arrive together
- Volume is bursty: a post going well is an unplanned load test
What we typically build here
- Official Meta and social platform integrations
- Automation triggers, queues and rate-limit handling
- Lead capture, enrichment and export
- Campaign analytics and attribution
Your sector not listed?
The constraints are usually recognisable even when the domain is new to us. Describe them and we will say honestly whether we are the right team.